Layerly – Privacy Policy

Effective Date: May 11, 2026
Last Updated: May 11, 2026

1. Overview

Layerly is committed to protecting your privacy. The vast majority of your data is stored locally on your device and is never transmitted to our servers.

2. Information We Collect

Information You Provide

• Clothing preferences and wardrobe items you add to the App
• Comfort baseline and occasion preferences
• Trip destinations and activity types you enter

Information Collected Automatically

• Device location (only when you grant permission, used solely to fetch local weather data)
• City names you search for weather or travel planning

Camera & Photos

• The camera may be used to take photos of your clothing items for your wardrobe
• Photos selected from your library may be attached to wardrobe items
• All photos are stored locally on your device only and are never uploaded, transmitted, or shared with any server or third party

Information We Do Not Collect

• We do not collect your name, email address, or account credentials
• We do not collect payment information
• We do not build advertising profiles
• We do not track you across other apps or websites

3. How We Use Your Information

• Location & City Data — sent to WeatherAPI.com to retrieve weather conditions for your location or searched city. No personally identifying information is included.
• Wardrobe & Preference Data — stored exclusively on your device to generate outfit recommendations. This data is never uploaded to any server.
• Trip Data — stored locally to generate daily outfit recommendations and packing lists.
• Camera & Photos — used solely to let you attach clothing photos to wardrobe items. Photos remain on your device at all times.

4. Third-Party Services

WeatherAPI.com — Weather data is fetched from WeatherAPI.com. Your city name or geographic coordinates are sent to their servers. Please review their Privacy Policy for details.

Apple Location Services & Geocoding — When you grant location permission, the App uses Apple's Core Location framework to determine your device's coordinates and Apple's Geocoding service (CLGeocoder) to resolve those coordinates into a city name. This is an intermediate step before the city or coordinates are passed to WeatherAPI.com. Apple's use of this data is governed by Apple's Privacy Policy.

Apple MapKit (City Search Autocomplete) — When you type a city name for weather or travel planning, the App uses Apple's MapKit framework to provide city name suggestions. Your typed query is sent to Apple's servers to power these autocomplete results. Apple's use of this data is governed by Apple's Privacy Policy.

Product URL Import (optional feature) — When you use the "From URL" feature to import a clothing item from a retailer's website, the App fetches that product page directly from the retailer (e.g. Nike, ASOS, etc.) to retrieve the item name and photo. As part of this request, your IP address will be disclosed to that retailer's servers. We do not control the privacy practices of those third-party websites. This feature is entirely optional and only triggered when you explicitly paste a URL.

We do not share your wardrobe, preferences, photos, or any other personal information with any third party.

5. Data Storage & Security

All wardrobe items, clothing photos, preferences, and trip plans are stored locally on your device using Apple's standard iOS data storage, protected by your device's built-in security (passcode, Face ID, Touch ID). Deleting the App permanently removes all locally stored data.

Wardrobe items and trip plans stored in the App's documents folder may be included in your iCloud Backup if you have iCloud Backup enabled on your device. This means this data could be restored to a new device if you reinstall the App. You can manage iCloud Backup settings in Settings → [Your Name] → iCloud → iCloud Backup.

Wardrobe Backup & Restore — The App includes an optional feature to export your wardrobe and outfit history as a backup file (JSON format). When you choose to export a backup, the file is saved temporarily and shared via iOS's native share sheet. Once exported, you control where that file goes (AirDrop, email, cloud storage, etc.). We do not receive copies of your backup file. You are responsible for the security of any backup file you export.

6. Children's Privacy

Layerly is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.

7. Your Choices

• Location Access — Revoke at any time in Settings → Privacy & Security → Location Services → Layerly. The App still works with a manually entered city.
• Camera Access — Revoke at any time in Settings → Privacy & Security → Camera → Layerly. You can still add photos from your photo library.
• Photo Library Access — Revoke at any time in Settings → Privacy & Security → Photos → Layerly.
• Delete Account (in-app) — You can delete all your preferences, wardrobe, and outfit history at any time from within the App via Settings → Account → Delete Account. This permanently erases all locally stored data and cannot be undone.
• Delete the App — Deleting the App from your device also removes all locally stored data, including any clothing photos.

8. Changes to This Policy

We may update this Privacy Policy from time to time. Continued use of the App after changes constitutes acceptance of the updated Policy.

9. Contact Us

Questions? Email us at layerlysupport@gmail.com